Podcast listenership in Australia is on the rise. According to ABC, there was a 56% increase in podcast listening in the last year. Why? Thousands of Aussies are discovering that podcasts are an amazing opportunity to learn and be entertained.
And the best part is you can learn new skills or stay up-to-date on your industry for a great price … for FREE! The other benefit of listening to podcasts is that you can do it on your commute while driving, ironing, washing the dishes or doing housework. In fact, audio is the only channel of high-quality content you can consume while you’re doing something else. And for time-poor busy professionals, that’s a big win.
What entrepreneurs can learn from podcasts
The fastest growing category of new podcasts added to iTunes are business shows. Which is great news, because there are thousands of high quality shows to learn and get inspiration from. But with so much great content available, where do you start?
To get you started, we’ve compiled a list of the top 12 podcasts for Australian entrepreneurs. Happy listening!
The origins stories behind successful founders
Podcast: How I Built This
Why listen: Learn the stories behind the world’s best-known companies, including the founders of Dyson, LinkedIn, Dell, Instagram, Airbnb, Lonely Planet, Virgin and plenty more.
Format: Interview
Country: USA
Subscribe: Apple Podcasts | Web player and other apps
Customer experience tips, insights and practical advice
Podcast: Customer Experience Leaders
Why listen: Go behind the scenes of how great brands delight their customers. This show is jam-packed with useful CX tips, insights and practical advice from leading Australian brands.
Format: Interview
Country: Australia
Subscribe: Apple Podcasts | Spotify | Web player and other apps
Effective marketing tips, tricks, news and hacks
Podcast: Marketing Over Coffee
Why listen: This weekly show isn’t just a rundown of the week’s marketing news. It’s an incredible resource of practical tips, tricks and hacks to help you execute effective marketing.
Format: Conversational
Country: USA
Subscribe: Apple Podcasts | Web player and other apps
Behind the scenes of how Aussie start-ups succeed
Podcast: Scale Up
Why listen: Scale Up takes an in-depth look at Australian start-ups who have scaled to global success. Season 1 looks at the trials, tribulations and triumphs of Melbourne-based Culture Amp.
Format: Documentary
Country: Australia
Subscribe: Apple Podcasts | Spotify | Web player and other apps
Understand the back-end of your sales and marketing technology
Podcast: Stack and Flow
Why listen: Learn the best-practices for your sales and marketing technology stack. This show is a rare technology-focused look at marketing automation to help you build effective workflows and campaigns.
Format: Interview
Country: USA
Subscribe: Apple Podcasts | Web player and other apps
Master the mindset of business growth
Podcast: Masters of Scale
Why listen: How do companies grow from zero to a gazillion? Legendary Silicon Valley entrepreneur Reid Hoffman investigates the mindset of business growth in this engaging podcast.
Format: Documentary
Country: USA
Subscribe: Apple Podcasts | Spotify | Web player and other apps
High energy marketing advice with a local focus
Podcast: The Small Business Big Marketing Show
Why listen: Hope you’re ready for a rev-up because Timbo Reid brings the energy in the world’s most practical marketing show! Get motivated, have a laugh and learn some insanely effective marketing.
Format: Interview
Country: Australia
Subscribe: Apple Podcasts | Spotify | Web player and other apps
Refreshingly honest advice for founders and business professionals
Podcast: Seeking Wisdom
Why listen: Be ready to face some harsh truths listening to this show. A refreshingly honest look at personal and professional growth.
Format: Conversational
Country: USA
Subscribe: Apple Podcasts | Web player and other apps
Get a global mentor in your pocket
Podcast: Tribe of Mentors
Why listen: Get insights from the world’s most influential leaders, innovators, businesspeople and mentors right in your pocket. A new short-format podcast from best-selling author Tim Ferriss.
Format: Interview
Country: USA
Subscribe: Apple Podcasts | Spotify | Web player and other apps
Social media success in 15 min per week
Podcast: The Science of Social Media
Why listen: The team of social media experts at Buffer discuss the latest trends and tactics for social media success … all in under 15 min!
Format: Interview
Country: USA
Subscribe: Apple Podcasts | Spotify | Web player and other apps
The future of technology explained (with a packed lunch)
Podcast: Future Sandwich
Why listen: Learn the latest on bitcoin, self-driving cars, artificial intelligence and other technologies shaping the world. This is the podcast that has a sandwich with people making the future happen today.
Format: Documentary
Country: Australia
Subscribe: Apple Podcasts | Web player and other apps
The unauthorised stories of the world’s biggest business wars
Podcast: Business Wars
Why listen: Netflix vs. HBO. Nike vs. Adidas. Business is war. Business Wars gives you the unauthorised, real story of what drives these companies to new heights … or to ruin.
Format: Documentary
Country: USA
Subscribe: Apple Podcasts | Spotify | Web player and other apps
Got your favourites on the list?
Tell us about it in the Comments.
About the author
Adam Jaffrey is the Strategy Director at branded podcast agency Wavelength Creative, a full-service podcast for brands. Its focus is on producing high-quality audio stories and podcast audience growth.
Learn more about Wavelength Creative and follow them on Facebook, Twitter and LinkedIn.
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