Salesforce Invests in Automattic: What It Means for WordPress
Salesforce invests in Automattic in a major Series D funding round, pushing the company’s valuation to $3 billion. This strategic move will accelerate Automattic’s roadmap and expand key products like WordPress.com, WordPress VIP, WooCommerce, Jetpack, and Tumblr. With this financial boost, Automattic will also focus on enhancing the open-source WordPress ecosystem, particularly Gutenberg, to drive innovation forward.
Why Salesforce Invests in Automattic
The decision to invest in Automattic reflects Salesforce’s recognition of WordPress as a powerful platform for digital content. According to Matt Mullenweg, Automattic’s founder, this funding will double development speed and strengthen products like:
- WordPress.com
- WordPress VIP
- WooCommerce
- Jetpack
- Tumblr (soon to be finalized)
The biggest impact will be on the WordPress ecosystem, particularly Gutenberg, which has been a major topic of discussion in the community.
How This Investment Benefits WordPress
The Salesforce investment in Automattic brings multiple benefits to the WordPress ecosystem, addressing long-standing concerns about accessibility, governance, and performance:
- Faster Gutenberg development will improve the block editor’s functionality.
- Greater stability for open-source WordPress, ensuring long-term sustainability.
- Accelerated innovation across all Automattic products.
This means WordPress users can expect more frequent updates, improved features, and a better user experience in the coming years.
What’s in It for Salesforce?
Salesforce investing in Automattic isn’t just about funding—it’s a strategic move. Similar to their investments in Stripe, Box, and Zoom, Salesforce focuses on long-term growth rather than short-term profits.
With Salesforce’s investment in Automattic, the future of WordPress, WooCommerce, and Gutenberg looks promising. This funding will help redefine WordPress development, making it faster, more accessible, and better than ever.
Read more about the investment
- Automattic’s Series D — Matt Mullenweg’s Blog
- WordPress.com parent Automattic raises $300 million from Salesforce at a $3 billion valuation — Venture Beat
- Here’s why Salesforce invested in Automattic — Thinknum
